Dating back to 1875, the Prudential Financial name, along with the “Rock®” logo, has stood

for strength, stability, integrity and trust. Prudential Financial has a presence worldwide with

15 million customers in more than 30 countries. The strength of The Rock® was evident when

Prudential Financial sold 110 million shares during its Initial Public Offering (IPO) in

December, 2001, making it the largest IPO ever in the insurance industry at that time, and the

ninth largest in the history of the New York Stock Exchange, based on gross proceeds.

Prudential Real Estate companies benefit from this recognition and are able to leverage the

“Rock Solid” reputation of Prudential Financial. When home buyers and sellers see our yard

signs, they link the “Rock®” logo with the notion of remarkable service quality and exceptional value, backed by a name that has been trusted for more than 130 years.

 When you consider buying or selling a home, potentially the largest financial commitment and

most important investment in your life, there are no more powerful and important words than

reliability and trust. Each and every Prudential Real Estate sales professional carries this

responsibility and commitment with them day in and day out — it is what separates Prudential

Real Estate from all other real estate organizations. When Prudential Real Estate sales

professionals hang their yard sign at a listing or present their business card to a prospect,

they are representing an organization that consistently strives to provide the most effective homeownership experience possible, through innovative uses of technology, marketing

and key business initiatives.